Slack-Native, No Layers
Direct Slack access to the person doing the build. No tickets, no account managers, no relay. Standard requests are answered within one business day, and urgent work is turned around the same day.
dYdX runs a decentralized crypto exchange. Its markets trade around the clock and its marketing calendar keeps the same hours: new campaigns, new incentives, new pages, all on fixed deadlines.
The previous Webflow agency could not keep up. Simple requests took too long, basic work carried heavy process, and the team was left waiting on answers it needed that day.
dYdX moved its Webflow development to us in 2025. The brief was website support that runs at the speed its own market does.
Direct Slack access to the person doing the build. No tickets, no account managers, no relay. Standard requests are answered within one business day, and urgent work is turned around the same day.
Split-testing runs through Webflow Optimize at two to three tests a month, one section at a time. Test design, build and deployment, monitoring while the test runs, reporting on the outcome, and a recommendation on what to test next.
Each trading competition gets its own rewards claim page. A trader enters a wallet address, the page checks it against that campaign's current reward data, and returns an instant eligibility answer with the amount or a clear message if the wallet does not qualify. Every claim is logged automatically.
dYdX moved its Webflow development to us in 2025 and the work has run continuously since, through campaign after campaign, with no account layer in between.
Urgent fixes and updates are turned around the same day, handled directly in Slack by the person doing the build. The team asks once and the work moves.
Split-testing runs as a standing programme with a regular cycle of tests, results and next recommendations, so the team always knows what to try on the page next.
Every new competition reuses the same self-serve claim pattern: build the page, point it at that campaign's own data, ship to staging first. Week-by-week sprint updates are a data change rather than a rebuild, and each campaign stays isolated so competitions never cross.